Keeping it Fresh: With Adidas Originals

Elle Saint Deveil

Not many street brands find their niche in high fashion-related runway appearances. But if your Adidas Originals, then, naturally, the  runway is your calling. In an era of street fashion obsession, it only makes sense to find a brand that has done the general public well. And who else than Adidas? Nike? Reebok? Their classics is the sports world, and classics in shoe game.

C’mon they make millions on their ‘throwback editions’. 

In order to be  relevant in a category of fashion that men (who hate fashion), you need a little history. And a little creativity, naturally.Adidas Originals made their appearance amidst Copenhagen Fashion Week, where they displayed a wide array of sports fashion for both men and women. But this wasn’t just typical sports gear, it was trendy with a fuse of graphic design and fashionable cuts. As a well known commercial brand, they made…

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This entry was published on February 5, 2014 at 11:21 AM. It’s filed under Elle Saint Deveil, Fashion Photography., From the Runway, Health Addict., The Fashion and the News. and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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